“A few months ago I asked on the websites of six major cosmetics companies if they were using older women in their makeup tutorials online,” said makeup artist Elise Marquam Jahns, on Make-up for women over 40 years old specialized.
“The only one did it and it was extremely short,” she continued. “The information on makeup for women over 40 is absolutely necessary, and the courses I teach, which specifically deal with makeup techniques for women with and without boomers, are the fastest to complete. shows how much older women attach so much importance to education by the beauty and their needs?
When looking for this piece, it was shocking to note the blatant exclusion of women over 40 in the beauty sector – an age-related industry. This is a counter-productive approach that aims to attract the attention of women who want to smooth fine lines and treat wrinkles but want to completely eliminate them from advertising campaigns and media. “Most people over the age of 40 tend to talk to their TV when they show ads for anti-aging products featuring models or celebrities with no lines or wrinkles,” says Jahns.
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